Dr. Zain ul Abedin Janjua
Assistant Professor
Faculty of Management Sciences
Foundation University Islamabad
Dr. Zain ul Abedin Janjua is an Assistant Professor of Marketing at the Foundation University School of Science and Technology (FUSST), appointed in February 2026. Before this, he served as an Assistant Professor at The American University of Kurdistan (AUK), Iraq, and Universiti Tunku Abdul Rahman, Malaysia. Also, as an adjunct faculty member at the International Islamic University, Islamabad. He has 10 years plus of corporate sector experience in both manufacturing and services in Pakistan and the Kingdom of Saudi Arabia. Notable companies include TCS Express, Pakistan, Al Mirmah Group of Companies, KSA, and Master Group of Companies, Pakistan.
- PhD Management Science (Specialization in Marketing), Universiti Tunku Abdul Rahman (UTAR), Kampar, Malaysia
- MS Marketing, International Islamic University, Islamabad, Pakistan
- MBA Marketing, COMSATS University, Islamabad
- BS CS, UAAR
- FSC Lawrence College Murree
- Matric Lawrence College Murree
- Sustainable tourism marketing
- Brand equity
- Rural and community-based tourism
- Tourism product development and ICT competency.
- A systematic literature review of rural homestays and sustainability in tourism
- ZA Janjua, G Krishnapillai, M Rahman
- Sage Open 11 (2), 21582440211007117
- Importance of the sustainability tourism marketing practices: an insight from rural community-based homestays in Malaysia
- ZA Janjua, G Krishnapillai, M Rehman
- Journal of Hospitality and Tourism Insights 6 (2), 575-594
- Enhancing brand equity through sustainable tourism marketing: A study on home-stays in Malaysia
- G Krishnapillai, M Rehman
- Asian Academy of Management Journal 28 (1), 237-263
- Information and communication technology (ICT) competency and sustainable tourism marketing
- ZA Janjua, G Krishnapillai, M Rehman
- Journal of Marketing & Information Systems 4 (1 (2021), 20-32
- Domestic travel intention post COVID-19 pandemic – what matters the most to millennials?
- G Krishnapillai, ZA Janjua, B Magdalene, EL San, KK Chin, LH Xiang, ...
- JOURNAL OF MANAGEMENT INFO 8 (2)
- Marketing-related courses
- MS External Examiner at University of Kurdistan Hewler, Kurdistan, Iraq